App Store Optimization
Well, this is what we are built for in the first place, aren’t We? Because we are a keen and challenging mobile software development company that is capable of delivering the solutions on time. Moreover, our solutions being unique are developed by our expert team of professionals who have got knowledge and practical implementation skills through the list of numerous projects that they have worked on.
App store optimization (ASO) is the process of optimizing a mobile application so as to have higher chances of appearing on the top visible list. Since mobile apps for everything has become an integral part of our lives, and its ever-increasing demand raises the bar high for businesses to sustain and fulfill their customer’s needs and services.
Few of the Aspects of ASO are:
Application title: The title not only should cover the working functionality of the app but also should focus on maximising business awareness with the limit of 255 characters.
Keywords: The keyword denotes what the customer is looking for on the digital platform through search engines and hence feeding the right keywords requires a keen sense of understanding.
App rating and review: Positive reviews and good and consistent ratings from customers always plays an integral part to increase App store search ranking.
Application description: The details about the website, products and services the user with the information about the application and this is considered as important optimization aspect.
Logo: The logo must be creative and appealing so that it grabs the user’s attention simultaneously representing your business values.